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TREAT — The LOCAL Gift Card That Keeps Spend Local

TREAT is a white-label digital gift card platform designed specifically for Business Improvement Districts.

It enables BIDs to launch their own branded gift card scheme — keeping consumer spend circulating locally and retaining value within the district.

For example, when adopted by Newcastle NE1, TREAT becomes the NE1 Restaurant Card.

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Example: a white-label BID gift card scheme — branded as the district’s own and designed to keep spend local.

TREAT

A digital gift card designed to keep spending local.

TREAT is a mobile-wallet gift card created specifically for Business Improvement Districts, town centres, and local economies. Its purpose is simple: keep consumer spend circulating locally — and retain value within the district.

Why BIDs adopt TREAT

Local gift schemes work best when they’re easy to buy, easy to use, and designed to benefit the local economy — even beyond redemption. TREAT is built around those realities.

How TREAT works

  1. A shopper purchases a TREAT gift card — online or through a BID-led campaign.
  2. The card is saved instantly to the mobile wallet — Apple Wallet / Google Wallet, no apps required.
  3. Participating local businesses are visible — helping guide spend across the district.
  4. The card can be redeemed across multiple locations — encouraging exploration and local discovery.
  5. Any unredeemed balance remains within the BID scheme — supporting future local initiatives.

Spend stays in the district

TREAT is redeemable only with participating local businesses — keeping value where it matters.

Value stays local

Unredeemed balances remain with the BID scheme and can support marketing, events, placemaking, and business initiatives.

Built for real places

Mobile-wallet delivery removes friction without adding operational complexity — no plastic, no app downloads, no drama.

Designed to be your scheme — not ours

When a BID adopts TREAT, it becomes their own branded gift card scheme. TREAT provides the underlying technology — but the scheme is presented as BID-owned.

Example: if Newcastle NE1 adopted the scheme, it would launch as the NE1 Restaurant Card.

The branding, messaging, and public identity belong to the BID — not HALO.

Built for governance, not gimmicks

TREAT is designed to align with how BIDs operate: clear scheme rules, transparent accounting, simple reporting, and no dependency on consumer data harvesting.

Explore TREAT for your BID

If your role involves driving local spend, supporting independent businesses, or retaining value within your district, TREAT provides a modern, wallet-native way to do it.

Email: pw@halopay.uk