Digital marketing creates intent.
HALO ensures it’s not forgotten at the point of action.
Consumers are tired of app overload and increasingly reluctant to share personal data. In this post-appathy world, HALO closes the loop between digital engagement and real-world redemption using wallet-native experiences.
Appathy
App overload, permission fatigue and data scepticism have created a quiet shift in consumer behaviour — a phenomenon we call Appathy.
The hidden failure
Brands can measure online conversion easily. But when campaigns are designed to drive in-store redemption, success has historically been inferred — because the final moment relies on memory.
How HALO closes the loop
People engage with offers online, on social, and through OOH — then forget at the exact moment they can take advantage in a bricks-and-mortar store. HALO prevents intent decay by surfacing a saved offer when a customer is physically able to use it.
Acquire customers wherever discovery happens
HALO turns fleeting attention into durable intent by moving offers into the mobile wallet — so they remain visible after the scroll.
Short video
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Two products. One platform.
HALO Wallet helps retailers convert digital intent into physical action with measurable outcomes.
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